A Client Is #2 In Car Sales Competing w/20 Men

[Glenn]

Howdy,

"Setting The Table" by Danny Meyer is packed full of ideas that apply anywhere.

Location - His NYC Restaurants (Valued at a Bil lion!) are within walking distance of each other.

Niching - Each Restaurant focuses on a hi-spending niche of people.
IF close to a Hospital - that niche is doctors and nurses and the families
of their patients.

Danny tells the story of ONE restaurant which caters to TV NewsPeople.

One night - late - the chef had some time.

So he INVENTED a new dish - and named it after the members of a group
of TV broadcasters who came in frequently and dined late. And brought
famous friends.

THEY WERE FLABBERGASTED!

And started telling the story to all their friends. Sales mushroomed!

You can do this Kind of Golden Rule Gift Hypnosis in Emails to
friends and clients and prospects too.

Just Think sideways a bit.

Instead of physical food - which is tough to send in an email...

What I do is Create a Personal Poem.

Dien Rice,
Is very nice,
Quick to Slice,
And Dice,
A new idea in a Trice.

or

Thank You Paul,
For the Phone Call,
Things were Dull,
But U Are on The Ball.

You can compliment - Bribe and Hypnotize,
Anyone in Print.
Just turn their name into a Poetry Exercise.

Thanks,
Glenn Osborn
My English teachers Hated my poetry in school - that is How I Know My Poems Are Good!