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Old July 4, 2013, 07:37 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,358
Default Re: Reimagining Socks... Stumbling on Ideas! ...

Quote:
Originally Posted by Phil View Post
With a little Creative Thinking! ...
http://www.forbes.com/sites/karstens...preneurs-tale/
Thanks Phil,

Very interesting article! It was interesting to read about Mark Cleveland's many businesses. It's also interesting how with his sock business, he took an existing product (compression socks) and targeted it at a new market (for specific sports).

That's not a bad principle to keep in mind... Is there an existing product which can be successfully targeted at a new market?

Best wishes,

Dien
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