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SOWPub Business Forum Seeds of Wisdom Forum |
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Re: Branding to grow your business... "Think Different"
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I was reading through an article, pointing out that, for example, Woody Allen has a personal brand. When someone sees a Woody Allen movie, they have certain expectations of what sort of thing to expect. It's essentially his "brand"... (Love him or hate him!) He may not have intended to have a "brand" - but whether he did or not, he has one! What is a "brand"? I'm still really clarifying all this in my mind... But I think it's what you stand for, your identity, how people may want to identify with you, your emotional appeal, all those things... In the near future, I plan to develop the "Sowpub brand" a bit further... In case anyone is interested, I'm currently reading two books related to this topic - "Wally Olins on Brand" by Wally Olins, and "How Disruption Brought Order" by Jean-Marie Dru... Both are good (and quite different)! Best wishes, Dien |
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