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Re: Branding and identity, The Brand Called You... Tom Peters 1997! ...
Another must, Read, Study, Learn and Apply once again for our Swipe files...
The original 1997 version, I've posted on SowPubs is now changed to a shorter version But still an Excellent example full of {Twistable} Golden nuggets... The Brand Called You... Tom Peters 1997! ... http://www.fastcompany.com/28905/brand-called-you http://www.tompeters.com/dispatches/010790.php Ankesh also has some Excellent related reports, "Unlock your brand" included... Although in some Quick research and testing in Google, [Ankesh] needs to correct and re-configure his PayPal information, details etc., to get those misc. reports and Hotsheets rolling once again... All the best, Phil |
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