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SOWPub Business Forum Seeds of Wisdom Forum |
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Re: What's Your New Years Resolution for 2015?
I had the pleasure of meeting Ron Popeil when I was living in the Aspen area.
His money-making "system" was to create a product, make a prototype, make a Video Commercial, get a Store Chain like Walgreen's to pay to be on the Tag (where to buy) and commit to paying for X units and X #of commercials THEN......he would produce the units. I tried the same thing when a plastic Co asked me if I could help them promote their product. It was a plastic bar with a paddle on each end and a rubber ball hanging from a rubber string in the middle of the bar. The idea was to get the ball swinging so you could bounce it back and forth between the paddles. Well.....I made an agreement where I'd get 5cents from each one sold. I put together a commercial for them and had Walgreen's interested when the owner of the Plastic Co phoned me one morning and told me Walgreen's had cancelled. It turned out that we called the product "Teeny-Bopper" and......Walgreens discovered that "Teeny-Bopper" had become a "bad name" in England. So, we gave it up. However, that was 35 yrs go. Maybe the thing would go, now. But, I'm not getting back into THAT biz ever again. Don Alm |
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