Quote:
Originally Posted by Don Alm
Just came from lunch with a buddy who bought. A couple of weeks ago he told me he'd like to "get rid of his old clunker" BUT....didn't want to do a Trade-In at a dealership.
I told him how I've sold some of mine "INSTANTLY".
Run ads in classifieds or Craig's List to have prospects phone.
Tell EVERY CALLER to come by at THE SAME TIME! I prefer to use
Saturdays
at 10am
Seems to fit for most prospects.
Now.....the 1st buyer will arrive 15 to 20 min b4 10. I go out to greet him. I tell him a little about the car.....he walks around it.....rubbing his chin.... then asks if I'd "take X$".
I rub my chin and stall around.....waiting for the next buyer to show. Sure nuff, up drives another prospect (about 5 to).....I give him some details. He walks around the car.....rubbing his chin (pondering)
Then potential buyer 3, 4 and 5 come by. I give some info to them and then, I yell out: "First one who's willing to pay X$.....gets it.
Car usually sells right then and there....for a price YOU WANT.......which happened last Sat with my buddy.
I think it's an EGO thing or...."the Spirit of Competition".
Sure beats having buyers come by at different times.
Try it.
Don Alm
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If ya read Robert Cialdini's
Influence: The Psychology of Persuasion the exact method above is in this GREAT book