How I Made $15,000 From Unclaimed Funds and Why I Will Not Do It Again

I just love this. It's from the New York Times so it must be true!

This wise guy Kotlikoff goes up to a couple and tells them they have an extra $100,000 in social security they did not know about. Then he tells a guy
who is actually a retirement expert, that he has $50,000 extra coming. WHAT!
These are all smart people and they missed this stuff. Just think how much the average person might be missing in benefits.

http://www.nytimes.com/2015/03/14/yo...rity.html?_r=0

In recent years, the Boston University economist Laurence J. Kotlikoff has made something of a game — and then, eventually, an art — of cornering smart people and convincing them that they were leaving tens of thousands of Social Security dollars on the table.
He did it with Glenn Loury, an M.I.T.-trained, Brown University economics professor whose wife, Linda, had recently died of cancer. His spouse was a prominent economics professor herself, but neither of them realized that her survivor’s benefits would be worth more than $100,000 to Mr. Loury until Mr. Kotlikoff told him.
Philip Moeller, a writer and retirement expert, also had it wrong, though he almost didn’t find out as he stubbornly insisted to Mr. Kotlikoff that he and his wife knew what they were doing. They did not; Mr. Kotlikoff landed them nearly $50,000 extra with some fancy footwork related to spousal benefits
The pair eventually teamed with a third author, the “PBS NewsHour” correspondent Paul Solman, to write the guide to Social Security “Get What’s Yours,” which came out last month. The overwhelming demand took the publisher by surprise. The book raced to the No. 1 slot sitewide on Amazon, whose inventory of paper books was wiped out for weeks.
But we should not be surprised by this. Social Security is the biggest source of retirementincome for many Americans, and even if you’ve made more money than average during your career, that just means that the book’s tricks and tips will be ever more relevant. After all, the more you’ve made, the more you have at stake when it comes to filing for benefits in just the right way at precisely the right moment.
Given that there are 2,728 core rules and thousands more supplements to them according to the authors, it pays, literally, to seek out a guide. The book covers filing and suspending, “deeming” rulesthat are too complicated to explain here, the family maximum benefit and other head-scratchers that can nonetheless move the financial needle in a significant way.
The book’s success is also, however, symptomatic of something that we take for granted but should actually disgust us: The complexity of our financial lives is so extreme that we must painstakingly manage each and every aspect of it, from government programs to investing to loyalty programs. Mr. Kotlikoff’s game has yielded large winnings for his friends and readers (and several dinners of gratitude), but the fact that gamesmanship is even necessary in the first place with our national safety net is shameful.
Mr. Kotlikoff, 64, did not set out to become Dr. Social Security. Two decades ago, he and a colleague were studying the adequacy of life insurance. To do so, you need to know something about Social Security. Soon, Mr. Kotlikoff was developing a computer model for various payouts from the government program and realized that consumers might actually pay to use it.
From that instinct, a service called Maximize My Social Security was born, though it wasn’t easy to do and get it right. “We had to develop very detailed code, and the whole Social Security rule book is written in geek,” he said. “It’s impossible to understand.”
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Because of that, most people filing for benefits have to get lucky enough to encounter a true expert in their social circle, at a Social Security office or on its hotline. They are rare, and this information dissymmetry offends Mr. Kotlikoff. “We have a system that produces inequality systematically,” he said. It’s not because of what the beneficiaries earned, either; it’s simply based on their (perhaps random) access to those who have a deep understanding of the rules