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Thanks Michael - TELL US More
Thanks Michael,
Your Headline and Subhead do not TALK to a specific Niche of people. Question I - Are most of your diet supplement buyers men or women? If Men - Harvard Medical School just mailed millions of letter out with this headline on the envelope. MEN -- What Should YOU Do? ...For Back Pain... ...For Prostate Protection... I'm putting their headline in my Gary Halbert 3 by 5 MAGIC HEADLINE Box. Question II - How old are the biggest group of your buyers? Important. I had a client running a successful radio ad for A Pain Relief Analgesic rub Product. New city - New Radio Station - Suddenly the ad bombed. CLIENT COMPLAINED. I CHECKED the Radio Station Demographic. (Which they give out FREE) Mostly young folks listening during Rush hour. WRONG Radio Age NICHE. WE SWITCHED to a different Radio Station - Golden Oldies WHAM - Thousands of orders coming in. You need to provide MORE INFO before I can Help you BEAT your current Headline. You are set up for A/B Split Testing - right? Glenn |
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