Adding the POP.

[GordonJ]

This is a simple and typical Maslow Pyramid, the basics.

The SQ1 have 5 lanes, or 5 rings, and the paths are color coded too, from bottom to top the Master Pictogrigm goes:

Bottom, Brown/Gold
Green
Red
Blue
White on top. A childlike view of the earth, a kindergardner drawing...

The gold shows the earth, inside is great wealth seen in diamonds, gems, iron ore, etc. The green is for the grass and the ECO system, the red for relationships, blue for thought and white for spirit.

These actually synch up with the basic Maslow pyramid. The need for money, and the activity to get money is a wide based desire, a part of the physiological needs of Maslow.

So where does your product fit in? One example might be someone buying a Tony Robbins book like the Money Master Game, because they don't know how to make money and/or need money, they would be in the brown or base of needs/wants...but a person spending 25k to attend a retreat on Tony's island, is more than likely at the top of Maslow pyramid and White area of the SQ1.

SEE? You would not set up the same Intersection for both even though they have a common theme. You would arouse interest in them, after you have their attention, and maybe just his name would do that job gaining attentiopn, then they sort themselves or you give them a binary choice...book or retreat? By their choice, they tell you how to arouse the interest.

Give AIDA another look, only use the AIDCAS instead. Cause, if you include the satisfaction part,they become repeat buyers and have a much larger life time value as customers.

The POP is a tool. The very first thing is to write down what you want that person on the right, the one in the igloo of self interest, what exactly do you want them to do...and from that answer, you create the stimulus to get that response.

Make any sense?

Gordon Jay Alesander