I got a lot of questions, over the next few days, I'll give my answers...but, if you

[Dien Rice]

Originally Posted by GordonJ

Since I used plethora already, how about an OVERABUNDANCE of would be copy writers. Only good ones will make a living at it, or by estimate, less than 5 0f 100 who take a course from_____________ (anyone).

Here's a current observation I've been making...

I never really looked for people advertising their copywriting abilities. But recently, I've come across people promoting their copywriting services...

And their self-promotions were... let's be polite... no good. The "selling" in their own writing, to sell their services, were terrible...

However, people who know little or nothing about sales or copywriting likely would not notice it. So they may still get a few clients (though I expect not many)... Those they get are probably due to their "low-ball" rates...

I think it is a very valuable skill to learn some essential sales and copywriting principles...

Advertising is "salesmanship in print"... That was apparently said 113 years ago by adman John E. Kennedy, and it's still true today...!

Gordon once advised me to get some experience in really selling. (That is, where you actively make a sale to someone; not where you are a kind of "order taker" for someone who was planning to buy already...) I took his advice, and it has benefited me ever since...!

Best wishes,

Dien

[unpinkpanther]

Have you heard of the advice to write the sales letter FIRST before the product?

What do you think of that? Do you recommend that?

Originally Posted by Dien Rice

Advertising is "salesmanship in print"... That was apparently said 113 years ago by adman John E. Kennedy, and it's still true today...!

Dien

[GordonJ]

Originally Posted by unpinkpanther

Have you heard of the advice to write the sales letter FIRST before the product?

What do you think of that? Do you recommend that?

When I had "students", I almost always made them write the sales pitch first.

Now, we're talking about creating info products out of thin air, and the air inside my head is as thin as it gets.

If acquiring a product, or working off of something already known, you can build from general knowledge about the subject.

Writing the PROMOTION does help in several ways. It helps organize your thoughts, it keeps your ideal PROSPECT (avatar) clearly in your bubble of preoccupation, and it makes you consider the MEDIA, or place, where the INTERSECTION takes place.

So, I believe it is a good idea to write the promotion (rough draft) before you make it or create it.

Sometimes, in the real world, you're handed a thing and told to write copy. For example, I was once given a tea cup from the TITANIC and asked to write a promotion about it. Other considerations came into play, including how it fit in the "catalog" of collectibles for this.

I wrote a promotion for a golf club and had to make the mundane interesting and exciting. Wedges aren't as exciting as Drivers, putters and utility clubs.

So, if thinking of adding to your INFORMATION EMPIRE, then sure, write promo first.

It makes you THINK. Nothing wrong with that unless it is all you do, eh?

Gordon

[GordonJ]

Originally Posted by Dien Rice

Here's a current observation I've been making...

I never really looked for people advertising their copywriting abilities. But recently, I've come across people promoting their copywriting services...

And their self-promotions were... let's be polite... no good. The "selling" in their own writing, to sell their services, were terrible...

However, people who know little or nothing about sales or copywriting likely would not notice it. So they may still get a few clients (though I expect not many)... Those they get are probably due to their "low-ball" rates...

I think it is a very valuable skill to learn some essential sales and copywriting principles...

Advertising is "salesmanship in print"... That was apparently said 113 years ago by adman John E. Kennedy, and it's still true today...!

Gordon once advised me to get some experience in really selling. (That is, where you actively make a sale to someone; not where you are a kind of "order taker" for someone who was planning to buy already...) I took his advice, and it has benefited me ever since...!

Best wishes,

Dien

i ca'nt abide in blatant:, spelling and punctuation errors, especially the lower case i Will NEVER hire that guy. Although, I, am especially known, albeit in small circles, for over using commas...and ellipses. Do as i say, not as I do.

Also, there are several Sh*t copy writers, not bad writers, but they have to use the word SH*T in every thing they write. That may work for guys wanting 20/30 something teenagers (mostly prurient) as customers, but, if it is part and parcel of every piece of writing a guy does, NO thanks.

There are some good writers, and they are getting cheaper and cheaper, so it is a good buy as a commodity. As a consumer, good for me.

As a would be copy writer, not good for you.

Gordon