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Old February 15, 2018, 10:54 AM
GordonJ's Avatar
GordonJ GordonJ is offline
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 2,092
Default Thanks Dien, good example.

Originally Posted by Dien Rice View Post
Hi Gordon,

I think it's relative...

For example, let's say you want to make and sell goat milk soap...

You can make and sell something like "Caprina" brand (5 ounces) for around $6 per bar from Amazon, including shipping...

Or you can make and sell something like Hope's Relief Goat Milk Soap (125 g, which is 4.4 ounces), for around $55 from Amazon, including shipping...

One is almost 10 times the price of the other one! (Notice it comes in a fancier package, with a lot more information...)

Some people prefer to buy the more expensive product... Maybe because of prestige, or that it's more unattainable, or because it's perceived to be better quality, or maybe they expect they'll get better service...

The marketer I spoke to would rather be making and selling the $55 goat milk soap, than the $6 goat milk soap...

Best wishes,


Perfect. Good stuff.

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