How To Get WARM/FUZZY Appointments w/Millionaire Biz Owners

[Glenn]

<p>Thanks Dien - Gordon,

<p><b>The Brochure That Will Go Out To 10,000 Contractors</b>

<p>Hi,

<p>Thanks to making my First Sale to the Owner of an Insurance Company
I Got to spend lots of Phone time with him.

<p>My First Sale was Also Caleb's First Sale.

<p>MY PERSPECTIVE - Caleb Saved me 300.00 Bucks off my car/truck insurance
bill. And I Got Time to Talk Marketing. My Goal - Make him more Moolah.

<p>CALEB's PERSPECTIVE - He Sold Me Car and Truck Insurance

<p>In Between reading him my car and truck VIN #.

<p>And Answering Questions Like, "Have you been Arrested in the last 3 years?"

<p>I told Caleb, "I live next to several Contractors. Plumbing, Electrical
and 2 brothers who run a dairy farm - with oodles of vehicles."

<p>So He Sent me a Copy of His "Contractor Brochure." The Brochure he
plans to mail out and follow up with a Phone call.
<p>============
<p>============

<p><li>INSURANCE QUOTES</li>
<li>FOR CONTRACTORS:</li>

<p>Great Rates.

<p>Check us out!

<p>Electrician - Price Quote (I left off the Exact #'s)

<p>Lawn Care - Price Quote

<p>Janitorial - Price Quote

<p>Tile, Stone or terrazzo Work - Price Quote

<p>HVAC - Price Quote

<p>Plumbing - Price Quote

<p>Painting - Price Quote

<p>COMPARE OUR __________ INSURANCE RATES TODAY.

<p>We Also Have Great Rates on Workers Comp & Commercial Auto

<p>********
<p>********
<p>ACTION SUMMARY -

<p>OK.

<p>I SPEAK CONTRACTOR.

<p>I really do.

<p>TILE CONTRACTOR - I Know what a GREEN BOARD is. (The board behind
the Tub tile that Prevents water and Mold From Seeping into your walls.)

<p>STICK BUILT CONSTRUCTION - Soil Compaction - Angle of Repose
(Instruments measure the soil so what you build doesn't sink into the Ground.)

<p>PLUMBER - Wax Ring - A Big Circle Hunk of Yellow WAX is all that Prevents
Water from a commode from flooding the bathroom.

<p>PAINTER - Spackling Compound VS Spackle (One shrinks and you have to do
the work twice. The other you can let dry and sand smooth the next day.)

<p><li>I</li>
<li>KNOW</li>
<li>THIS</li>
<li>STUFF</li>
<li>Because</li>

<p>In one of my former Jobs - I Managed 800 Employees for the Housing
Department of a University. And worked with several 100 Contractors.

<p>But I Don't know what this Brochure MEANS
to a Contractor.

<p>I never got into the INSURANCE End of things.

<p>Maybe Each Contractor has to have some kind of BASIC CONTRACTOR
Insurance to set up A Business.

<p>I Figured I'd ASK.

<p>-----------
<p>Dear Caleb,

<p>Could You Please Translate your Brochure for me
into Contractor - Speak?

<p>So I can Explain it when I show the Brochure
to Contractors.

<p>Thanks,
<p>Glenn

<p>AND GOT A STARTLING Reply!

<p>Turn to Next Chapter....