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Old August 27, 2018, 11:45 AM
GordonJ's Avatar
GordonJ GordonJ is offline
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Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 2,119
Default Re: Matchmaking service that makes $15,000 per customer...

Quote:
Originally Posted by Dien Rice View Post
There's still money to be made in matchmaking!

Even with all the online dating services around, many people are still willing to pay for a more in-person and personalized service, with a little bit extra...

This business charges $15,000 for a six-month membership. However, they don't guarantee that their customer will find love (after all, nobody can guarantee that)... But...

* They will interview every customer in person when they start, to discuss "deal-makers" and "deal-breakers".

* They'll also guarantee one or two matches per month in their geographic area.

* After each date, they interview each person again, and convey feedback from the other person.

* In addition, they also provided unlimited feedback and advice - a little bit like a dating consulting and therapy service. So it goes beyond just matchmaking...

The other thing is, if each person is paying $15,000 for six months, that means that each person using the service is at a certain financial level... So they can guarantee that, too (even without stating it).

They measure success when a client puts the service "on hold" because they want to date someone exclusively...!

So... there's still good bucks to be made in personalized matchmaking, with this kind of "value added" service!

Headshots, 'therapy,' and a 70% success rate: Here's exactly what you'll get for a $15,000 membership to a luxury matchmaking service
https://www.businessinsider.com/dati...bership-2018-8

Best wishes,

Dien

Thanks Dien, I'm going to be a bit of a hypocrite here (because I've done well with very low cost items), but, if I were starting out, or over, or doing something new...

I would follow this HIGH TICKET model. Sure, we can sell our front ends and loss leaders to get a customer and the Lifetime Value may get to be very lucrative, however...

to start out with a 15k first sale, and even without back ends, IF you choose the market carefully, you can make a lot more money faster.

Now, the good thing with lower ticket things, even low membership sites (fees) is that they might put big numbers of users up, and if your intent is to be bait for a big buyout, which is not a bad strategy at all...then you go low cost and get numbers.

I'm sure Alan Says made tons of moolah while operating Warrior Forum, but when he crossed the million user threshold, the sharks came swimming, and a 3 million + plus buyout, well, that's a good route to go too.

But thanks Dien, sometimes we forget, or lose focus, that there are plenty of fish in the sea ready, willing and able to afford the things they want, and cost doesn't really matter.

Sort of what most of us are shooting for as we grind away, right?

Gordon
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