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Dry testing used to be routine, until guys like Halbert failed to deliver...
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The so-called CASH ADVANCES are well known predatory lending services, they make Uncle Guido and the Sopranos look like amateurs. Anyhow, in marketing, there was a time when dry testing was the norm, that is, selling a product before it was made, to test sales, and if not enough were sold, then a refund was given. But guys like Halbert, who went to Federal Prison, were the ones who may have taken people's money and never delivered a product/service or gave a refund. Today, I think guys like Glenn have a better TEST methodology to see if their creative babies will make it in the marketplace. But still, millions are lost to scammers, Travelers who do roofing are notorious for this, that is, taking money down on a new roof, delivering a few shingles to the site, and then leave the area. People do buy ADVANCES. I do like the workshop and seminar idea, and as I have tested the past few years, if one doesn't get too greedy and is looking for a nice cash flow, or a decent chunk of change for a Sat. morning, they could offer a nice 50 buck workshop to 6 people and know in ADVANCE IF THEY have to deliver. A local promoter is offering tickets to events to be held this summer at the old Mall (Chapel Hill Mall), and these type promoters, as you pointed out, can offer advance sales. It is not uncommon at all, in fact, the SUPERBOWL tickets are often bought way in advance. That money, in this case, non refundable, could be used for months to collect interest. What other types of advances can we think of? Gordon a |
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