20 years of sowpub. The best lessons. #1

[Glenn]

Thanks Gordon,

Years ago I was Plagued by people who would buy several
1000 Dollars of my 1 of a kind - 365 Day 100% munny Back NLP Content.

And
on
Xmas.

ASK for all their Moolah Back.

RECENTLY - I have been Watching Marketers QUIT OFFERING a Money
back Guarantee At ALL. WHICH I Refuse to do.

I think it Common Courtesy to REVERSE THE RISK.

INSTEAD.

By
Watching
my Buyers.

We have Take a Different Path.

I NOTICED that The Customers who TOOK ACTION And
Made MASSIVE EXTRA P*ROFITS with my NLP S*Ales Systems.

ALSO - Sent in one or more LOTTO TICKET TIPPING Testimonials
and Pay It Forward STORIES.

AND those who asked for REFUNDS (And Did NUTHIN)
Did not or Could Not TAKE ACTION to Give away Munny.

HUH?

So with a Push from Dan Kennedy - And his Mentor-on-top--of-the-Mountain
Psychology.

We Flipped things Around to say:

"ONLY VIP INNER CIRCLE MEMBERS who have Successfully
Passed our Golden Rule Test MEANING You Thank Reward LOTTO Tip a Waitress
BEFORE they bring the food and Email ME with Your Results
(MORE DETAILS At www.NLPBrainBuzz.com)
Are
ALLOWED
TO
B*UY
ANYTHING from me.

It has Worked So Well over the past Decade - EXCEPT when I violate my own
Rules and allow someone to B*UY - Before They Qualify. AND sometimes Have to Give a REFUND.

THAT TODAY.

In Every Ezine I Write.

At the Bottom - Just in front of the PRODUCT ORDER LINK I say:

"ONLY VIP's Allowed to Order.

"VIP ONLY.

BUT Really when you Think about it.

IF a Prospect Cannot SELL MUNNY.
Cannot or WILL Not Give Away Money a 1.00 and say THANKS.

It's
SLAM DUNK CERTAIN
They
Will
Not
Be Able to Take Action on more Difficult Stuff.

By "SELL MUNNY" I mean - If you walk up to a Stranger and Try to Hand them a 1.00 Bill - They will Think you are going to ATTACK them.

Or LOOK for Candid Camera.

Or as happened to a man selling
gas dr to dr in Canada - Who NEVER Learned to Get Rapport First.

(EDITORS NOTE - I was INCREDULOUS!)

The waitress Went
and got her Manager - When he tried to Tip her a 1.00 Before
the food was served and ASKED HIM TO STOP BOTHERING HER WAITRESS.

And he was Asked to LEAVE The Restaurant!