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Re: SQ1 give-get. The TRANSACTION MODEL, an exchange of value.
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This is certainly a kind of "golden rule" about business... And for some it may require a mindset-change... It's definitely about giving value - and making sure that there is a fee attached to that value too. (I mention that because many people are very generous - in fact, overly generous. Which means they provide a lot of value, and don't charge for it, or undercharge for it... Which is also a recipe for failure...) You have to get comfortable with charging for what you give... I was reading about a person who was asked to be part of an event, to provide their services (some kind of therapeutic service, I think). But - the organizer wanted them to provide it for free. "Great for exposure!" they said... Sometimes that might be worth doing (if you can sell something as well). But, often it's a trap! As a band manager, the band has sometimes been asked to do gigs for little or nothing... "Great for exposure!" We've always turned these "offers" down. I feel it's disrespectful to the talent in the band. Even musicians need to eat! The guys don't play unless they get paid... That's the deal! Best wishes, Dien
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