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"Piggybacking" might be one approach...
WOW, this is pretty exciting!
I really think how it is presented and marketed is very important... I feel it has to capture the public's imagination...
One thought is, is it possible to "piggyback" on something already successful?
I don't know enough about the game, but if it were easy to "piggyback" on an existing successful brand or business, it could be a "quick way" to success...
This approach would probably entail going into some kind of joint-venture with an existing brand name or an existing successful business... (You'd have to make sure your "toll position" is well protected, so they can't steal it.)
(A game-type of example that springs to mind is Bob Reiss and the TV Guide game... Here's an article about it, but I think Bob Reiss gives more details in his book.
There is also a Harvard Business School case study about it, which is what I originally read... )
I'll "sit on it" and email you if I come up with any further ideas...
Other recent posts on the forum...
Rare "insider" peek at development of a direct mail piece...
Joe Cossman. Worth a watch.
How to evaluate a Biz-Op like a Shark, for fun and P R O F I T !!!
How about a review of ideas? Business, life and everything else.
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