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OODA applied to marketing, with a little help from POP...
Let's not roll over the competition with tanks...just yet.
Observe, Orientate...nothing new here, it has been taught to first responders for centuries. Once electric lines entered the pic, a first responder has to check on downed power lines, animals, snakes, etc.
So observation and orientate has always been a good point to start from, the ORIENTATE of OODA, has been expanded on and is considered the critical element. In old world direct response marketing, we would..
OBSERVE buying behavior based on LISTS to show us what was bought, in multiples, how frequent...so then we had to ORIENTATE our promotions to match the data. Don't you think this still applies?
Decide and act, although we don't see adjust on the four parts, it also is the critical function after the initial action was taken.
So, now bring in the POP (Pictogrigm of Persuasion).
We see the target inside their own circle of preoccupation (bubble, igloo).
We want to surprise them, stun them, evoke emotion, get their attention, and then orientate them toward our objective, in the confusion, we use technique and methods to gain control of their attention.
We sort of throw the bomb of OODA into their igloo and let it explode from within, whereas they make the DECISION and take ACTION, and if getting a buyer is our intent, they willingly surrender their moolah to us, eh?
As you point out Dien, little is discussed about how they get inside the "ENEMIES" LOOP.
And with the backdrop of Vietnam, how wrong it was not to.
With marketing, although WAR metaphors are widely used, especially among the testosterone crowd, it is probably more akin to guerrilla style, with the winning of hearts and minds...although plenty of lives lost with that military strategy too.
If someone has something better than the Modified Maslow Pyramid and the tools of the SQ1, I have yet to be exposed to them.
And, to play devil's advocate here (too), doesn't it come back to STIMULUS/RESPONSE?
Surprise attack, expected reaction, controlled response, etc. , etc.
Last edited by GordonJ : July 22, 2020 at 10:51 AM.
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