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Pick one from each column.
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YES, I am a big Elmer Leterman fan, and Elmer Wheeler too. I had all their books, read a lot about them. The short video Dien has linked to, talks of his weekly meetings. He would put THREE people together every week, for over a decade. Never trying to sell anything, just bringing people together. Now let me explain a concept, which could assist anyone trying to start a business... Strategy. Tactics. Adjustment. Or in business concepts, an IDEA with a PLAN. The ACTION steps to take. The ADJUSTMENTS as you implement. We tend to fall in love with our first contact (which resonates) we make in any given field. In college, the first professor which sounds right to you, is often the one you will follow. Studies have shown this to be true. In business, and I have a lot of anecdotal examples too, we tend to follow the first person who resonates with us. In marketing, that could be a Dan Kennedy or a Jay Abraham or a Gary Vaynerchick or Tony Robbins. There are scores to choose from. I teach people to pick ONE from each column. One from the FOUNDATION. Pick a plan, or an idea. Doesn't matter which one. Ones I like are. Ben Suarez and the NPGS (Net Profit Generator System) formula. Marlon Sanders and his AMAZING FORMULA. MJ DeMarco The Millionaire Fastlane Ray Dalio Principles of life and work Or any number of STRATEGIC ideas on business. We've discussed many here. Seth Godin, Jim Collins, Alan Weiss, and Gino Wickman and his EOS. Guys like Wickman break down things, in his case, into 6 different areas: Vision Data Process Traction IssuesPeople Others may have different areas. But if you PICK ONE strategy to follow, and ONE tactical methodolgy And ADJUST as you go, SOLVING PROBLEMS IN THE DIRECTION OF YOUR GOALS then you get the results. The PROBLEM I've witnessed these past couple of decades is, many go sailing (selling) off on the current wind that is blowing. Set a course, a destination, a stopping harbor and PLAN to get there and adjust as you go along. Elmer's plan worked because he committed to it, stayed with over a decade and set records as he went along. He knew WHAT he wanted, WHY he wanted it, then continued on in the direction of his goals. Gordon Last edited by GordonJ : September 30, 2020 at 08:14 PM. |
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