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Help on This Follow-up I Use On My Leads

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October 27, 2020, 08:16 PM

Dien Rice

Onwards and upwards!

Join Date: Aug 2006

Posts: 3,369

Goods at discount, slightly damaged...

Quote:

Originally Posted by MikePT

You are very correct Dien, I arrived that conclusion few days ago while reading John Caples, he talks about that: "notice the reason. That is important".

Thanks for remind me that.

Hi Mike,

I think The Robert Collier Letter Book talks a little bit about this (first published in 1931)!

He talks about selling slightly damaged goods for a discount... The products were still good, but slightly damaged, hence the discount...

The slight damage was the reason why for giving the discount...

And even with that reason why - they sold like crazy!

Best wishes,

Dien

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