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I think a lot of people have been recently obsessed with the US election! (I know I've been!) I think it's a good idea to go out and observe the behavior of your potential customers... Now, admittedly, that's not something I've done (and it's probably hard for me to do it in the "real world" because of who my customers are)... But I do think it's a good idea... It's also a way to get insights into stocks, according to stock market "guru" Peter Lynch! (At least that's one of the things I read in his books many years ago... I think the book of his that I read is "One Up on Wall Street"...) Any way of getting to know your customers better is a good thing... You could even strike up some conversations with them as they come out of the stores, and ask them some questions...! Doing that could definitely give you new ideas and insights, as to what makes them "tick" and what motivates them... - Dien
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