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Old February 26, 2021, 11:19 AM
GordonJ's Avatar
GordonJ GordonJ is offline
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Join Date: Aug 2006
Location: West Palm Beach, FL
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Default You will find his stories are all about overcoming...

...insecurity.

You know I went over millions of dollars of Bud's ad, and had the results right in front of me. Pete kept great records of how the ads performed, where and when they ran.

Between GreenTree Press and SCI (seed world), I may have analyzed as many ad results as anyone.

Green Tree took in millions with their various diets, and most of the ads featured stories taken from real people and turned into empathetic promotions which worked.

Housewife almost arrested.
Trick on EX.
Boyfriend Wanted.

Woven through the words that made Bud a multi-millionaire and let him build that beautiful home we wandered through...was a deep knowledge of people's insecurity. He was, after all, a College Professor of Communications.

One mentor once told me, EVERYONE IS FISHING FOR COMPLIMENTS.

And if within those you boost their ego, give them recognition (one of Garn's Fatal Four), it is a Cialdini style click-whirr shortcut to access their reprtile brain of survival....and sur THRIVAL.

Weight loss fortunes are made on insecurity. But it has nuances. Many facets. And the words used to evoke it emotionally at levels of unawareness, are power words which leverage pennies to dollars.

Gordon






Quote:
Originally Posted by Dien Rice View Post
Hi Gordon,

Thanks!

I keep a list of a summary of some of the best techniques I've learned from various copywriters... You, Gordon, of course, are on the list!

You are great when it comes to talking to people's real (and often hidden) desires and fears... And another one who I've found is great at this is... the late Bud Weckesser.

I LOVE this Green Tree Press ad...



(Click on the image to see the larger version... I got it from here...)

Thanks to Gordon, I actually met with "Webmaster Raymond Steinbacher" (who wrote the course the ad is for)... I remember us sitting around having a beverage, I think, Gordon, Raymond, and myself, in Erie many years ago...

Of course, this ad is about the feeling of insecurity - of using a computer! (Especially of older folks, back in the early days of the 'net...)

Apparently, it sold 1.5 million courses at $12.95 each (according to Mike Winicki's research)...

It is one of the greatest direct response ads, in my humble opinion...

Thank you, Gordon!

Best wishes,

Dien
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