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Old March 2, 2021, 05:05 PM
GordonJ's Avatar
GordonJ GordonJ is offline
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,025
Default You might find this useful.

Originally Posted by MikePT View Post
Question: do you think LISTS can be divided before-Covid and after-Covid?

What I mean:

I am contacting my old before-Covid list with new offers, and majority is not very responsive. I think that happens because the offers in majority are "self-indulgent" products, and the old before-Covid list is more resistant. They were on a different mindset, they bought before this Covid pandemic.

On the other hand, the new present that buys during Covid pandemic seems be less resistant to buy "self-indulgent" products. So if this new present list buys "self indulgent " products, it means they are willing to buy more.

Your opinion Gordon?


I think Mark Manson may have an answer in this weeks Monday MindF&ck His research might be useful re: buying during pandemics.

I don't know anything about what you sell and to whom to give any advice, just too vague a question for me.

Mark covers the whole idea of "self indulgent" in this week's newsletter.

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