Ask me in March, cause April gets busy.

[GordonJ]

Originally Posted by MikePT

Keeping testing new offers and do some customer appreciation, these make sense. And offer is not only the single PRODUCT but the price too.

However you reply is focused (and correctly) only on the PROMOTION.

To be honest , based on my own experience , I believe what would exponentially makes the difference is the PRODUCT.

The MEDIA I use is only Facebook Marketplace and Facebook Feeds. In the moment I simply send a sales letter with new products by private message chat to my Facebook business page contacts and on Marketplace contacts. I do this manually 1 message each time. I dont contact my list by e-mail because I only advertise on Facebook Marketplace and Facebook Feeds.

Can you give me some advice specific on how to choose winning PRODUCTS?

I tested modeling the Pandora brand on the products, didn't worked. What my clients want is not Pandora brand style, actually is the opposite.

Any tips on the PRODUCT?

Thank you.

I have NO idea what Pandora brand STYLE is. But since you do and you know your customers want the opposite of that, then you just source those kinds of products.

There used to be at least 5 major Jewelry trade shows here in USA. I know our jewelry buyer had, literally, a 100 or more catalogs.

If the source isn't a problem, and you KNOW, as you say, "my clients want is not Pandora brand style, actually the opposite"...then I don't understand what you are looking for as re: winning products???

According to Wikipedia,

Pandora is known for its customizable charm bracelets, designer rings, necklaces and (now discontinued) watches. The company has a production site in Thailand and markets its products in more than 100 countries on six continents with more than 7,000 points of sale.

So your customers DON'T want customizable bracelets? I understand what Pandora jewelry company is about, and all that, what I don't know or understand is how you

tested the "modeling the Pandora brand on the products", what is theIr STYLE, and more importantly, what is opposite of that?

Gordon

[MikePT]

tested the "modeling the Pandora brand on the products", what is theIr STYLE, and more importantly, what is opposite of that?


This is how I organize it:

- I consider the "Pandora style" jewlery that is elegant with small details, non ostentive, not super shiny – more discreet.

- The opposite is a jewlery that is ostentive, big, shiny and sparkling.

Thank you.

[GordonJ]

If that is what your customers want, then good pics, and copy which emphasizes the shiny, sparkle thing. I think you've answered your own question Mike. Now you just have to send them offers.

This was like one of the most profitable products ever sold, the CUBIC ZIRCONIUM "DIAMOND". The promotion was the top seller for direct marketing for a few years. These people want to be noticed. Recognized. Acknowledged.

Again, about insecurity. So make your offers dazzle them. Both chain and bangle offer a lot of shine to them, or cuff of gold.

Gordon

A good story about the piece might help too.

Originally Posted by MikePT

tested the "modeling the Pandora brand on the products", what is theIr STYLE, and more importantly, what is opposite of that?


This is how I organize it:

- I consider the "Pandora style" jewlery that is elegant with small details, non ostentive, not super shiny – more discreet.

- The opposite is a jewlery that is ostentive, big, shiny and sparkling.

Thank you.

[MikePT]

Awesome.

Thanks for the tip of CUBIC ZIRCONIUM "DIAMOND".

I will keep focusing on sending new offers following the line of the 1st purchase they made.

Thanks for the answer.

Mike

[Glenn]

Thanks Mike,

I have a Jewelry Making Client (Wife Designs/Husband Sells) Who Makes Millions Selling Expensive Jewelry to His/her Harvard ClassMates List.

Every Year they get a Copy of the Yearbook.
And Rent the University List.

Your Jewelry is Much cheaper.

But The REASON WHY his Clients BUY over and over.

Is
PAIN
AVOIDANCE.

He has all of their Wives Birthdays and Anniversary Dates.

Emails and Phone Calls JUST Before the Poor SOB
is about to GO In The Dog House.

CAN YOU OFFER A Ethical BRIBE of a Report or Booklet
About Taking Care of Jewelry.

OR Fixing the Clasps or Replacing the fastener yourself. TO Get Your Past Buyers to Share their B-Days and Anniversary Dates.

HOT REPEAT BUYERS Should Be Your Priority.

ALSO.

I just Spoke to a Lady in VEGAS who owns an Advertising Specialties Biz.

She is Selling MATCHING COLOR Jewelry AND Face Masks.

I
Just
Met
a
Woman who bought 200.00 of food in Whole Foods Grocery Store.

Her Mask, Eyelashes, Shoes, Finger nails AND Earrings Were ALL
The Same Shade of GREEN.

2nd OLDER Woman - Had Matching TigerStripe Shoes AND FaceMask.

Thanks,
Glenn Osborn

[GordonJ]

Gold.
Pure fuel.

How easy is it to keep track of birthdays and anniversaries for any business? Dirt simple, cheap software, an email and WHALA VOILA BANG BAM, money pours in.

I am amazed by how many restaurants and mom and pop shops DON'T have some sort of a birthday/anniversary thing set up. How simple for anyone in the jewelry or gift business to implement this too. You gave us all a whole bunch of FREE money with this one idea, so many thanks.

Next month, when I launch my new offline business, I will be incorporating this into my sales pitch, it came at the exact right time Glenn.

Thank you, thank you, thank you.

Gordon

PS. SCI jewelry division sent a little FREE box of chocolates (and an offer) to their jewelry buyers, I know they too, made millions from this thoughtful gesture. And everyone has a birthday.

Originally Posted by Glenn

Thanks Mike,

I have a Jewelry Making Client (Wife Designs/Husband Sells) Who Makes Millions Selling Expensive Jewelry to His/her Harvard ClassMates List.

Every Year they get a Copy of the Yearbook.
And Rent the University List.

Your Jewelry is Much cheaper.

But The REASON WHY his Clients BUY over and over.

Is
PAIN
AVOIDANCE.

He has all of their Wives Birthdays and Anniversary Dates.

Emails and Phone Calls JUST Before the Poor SOB
is about to GO In The Dog House.

CAN YOU OFFER A Ethical BRIBE of a Report or Booklet
About Taking Care of Jewelry.

OR Fixing the Clasps or Replacing the fastener yourself. TO Get Your Past Buyers to Share their B-Days and Anniversary Dates.

HOT REPEAT BUYERS Should Be Your Priority.

ALSO.

I just Spoke to a Lady in VEGAS who owns an Advertising Specialties Biz.

She is Selling MATCHING COLOR Jewelry AND Face Masks.

I
Just
Met
a
Woman who bought 200.00 of food in Whole Foods Grocery Store.

Her Mask, Eyelashes, Shoes, Finger nails AND Earrings Were ALL
The Same Shade of GREEN.

2nd OLDER Woman - Had Matching TigerStripe Shoes AND FaceMask.

Thanks,
Glenn Osborn