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Old March 3, 2021, 09:43 AM
GordonJ's Avatar
GordonJ GordonJ is offline
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,025
Default Re: Ask me in March, cause April gets busy.

If that is what your customers want, then good pics, and copy which emphasizes the shiny, sparkle thing. I think you've answered your own question Mike. Now you just have to send them offers.

This was like one of the most profitable products ever sold, the CUBIC ZIRCONIUM "DIAMOND". The promotion was the top seller for direct marketing for a few years. These people want to be noticed. Recognized. Acknowledged.

Again, about insecurity. So make your offers dazzle them. Both chain and bangle offer a lot of shine to them, or cuff of gold.


A good story about the piece might help too.

Originally Posted by MikePT View Post
tested the "modeling the Pandora brand on the products", what is theIr STYLE, and more importantly, what is opposite of that?

This is how I organize it:

- I consider the "Pandora style" jewlery that is elegant with small details, non ostentive, not super shiny more discreet.

- The opposite is a jewlery that is ostentive, big, shiny and sparkling.

Thank you.
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