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...On coming up with ideas from dreams...
I just watched the whole three part Taylor Swift presentation, which I thought was pretty amazing...
There's no question that Taylor Swift is talented and also kind of a marketing genius, too... as you've pointed out (with examples) in your various articles and emails!
She starts talking about her songwriting about 8 minutes into the first video (Part 1). There are a total of three parts if you want to watch the whole thing...
I also really liked how she shared how she interacted with Max Martin and Shellback, who are also both songwriting and producing geniuses.
I've read an article about Max Martin. He's had so many hits as a songwriter (which other people sing). He's quite a phenomenon. You may never have heard of him. If so, that's because he doesn't toot his own horn.
But, he's been the genius behind so many hits by so many pop music stars... including Britney Spears, "...Baby One More Time" (and many others), Katy Perry, "California Gurls" (and many others), and Lady Gaga, "Stupid Love" (which was just a hit last year)...
The thing about Taylor Swift is that she had her own hits before she hooked up with Max Martin. So she's really a talent independent of him.
On coming up with ideas from dreams...
That's also happened in science... (I also have a science background, which is how I know about this.)
The most famous example I can think of is there's a compound called benzene...
One guy was trying to figure out the chemical structure of benzene.
He was relaxing and had a daydream of a snake eating its own tail...
He came back to full consciousness and thought - Eureka!
It turns out that the structure of benzene is a ring. That discovery was directly inspired by the discoverer's daydream of a snake eating its own tail. So it happens in science, too.
You can read about it here...
I think dreams are important... and not only for inspiration, but also solving any problem, including business problems and marketing problems.
Thanks a lot, Glenn!
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