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As an Independent Marketing Appraiser, here is what I ask local businesses...
Revived my OLD biz; somewhat...as an Independent Marketing Appraiser, which simply means I don't represent anyone or any particular advertising medium.
By the way, feel free to borrow or take it for your own use, get 100 Biz Cards printed up, pass them out and BINGO, you are in business (on paper, you still need customers)...to get them, I offer a FREE MARKETING APPRAISIAL
Here is what I ask them:
Current marketing/advertising? Budget??
WHO is your ideal customer? From where? How much do they spend?
WHAT post purchase contact do you have, if any?
Do you use either referrals or rewards in your business?
And that is all I need.
Then I might leave a hotsheet behind with basics on them:
Customer Acquisition. Upgrading Point of Purchase with add ons. Retention: by rewards, birthday clubs, referral points, email, whatever.
Store layout, is there a better way? What makes street traffic, if applicable, come in the door?
Customer Interaction: what you do or say first thing often tells the tale.
Anyhow, as I am out there calling on local businesses, I am finding the same old, same old story...which is many, if not most of them, are underprepared to own/operate a business, they throw a bunch of money into getting set up and very little into GETTING customers.
Very few are BUILD IT AND THEY WILL COME type of businesses.
If you are inclined, there is a ton of money to be made, very low hanging fruit on the table for either a quick snackeroo of cash, or a long term on going residual monthly retainer.
I, currently, prefer the quick snack...like an In and Out Burger, I get in, get the moolah, get out and have both parties satisfied.
Give it some thought, many small businesses could use your expertise.
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