SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old May 24, 2021, 11:36 AM
Dien Rice Dien Rice is offline
Onwards and upwards!
Join Date: Aug 2006
Posts: 2,906
Default E. Joseph Cossman and some cute puppies...

Originally Posted by Glenn View Post
Thanks Dien,

Thank You Gary Halbert.

The Only Copywriter We Know Who Had a Pink Caddy
Copywriting TEST SYSTEM

Now that we know the DRUG-LIKE Reaction We Are Looking for.

I Found something ELSE that Triggers BRAIN DRUG Endorphins.
It fits in Your Pocket.
Hi Glenn,

Thanks for sharing all that!

This reminds me of a story that comes from E. Joseph Cossman... that's my memory, anyway...!

I think this is from his book "Making It!" which he co-wrote with a guy named William A. Cohen.

It's not as well known as his other book on mail order, but it's still a fantastic book. "Making It!" is actually one of the very first books I ever bought on entrepreneurship, and it really inspired me.

He talks about sending out press releases - and he'd use any excuse for a press release.

He gives an example of his dog having puppies. What he did was he wrote a press release about his new puppies, and released it to the local media.

But what he also did (this is the clever bit) was he put the puppies in a box or tray, and he lined the tray with fliers.

I think they were fliers probably for Cossman fly cake - which was a product he was selling for killing flies.

He took photos of the cute puppies (with the fliers as the liner), and sent it out with the press release!

I think it got some local media coverage of his new puppies. But because the tray was lined with his fly cake fliers, he also got a bit of free advertising in there, too, for his product!

That's my memory - I don't have the book right now easily accessible to check...

He used the cute photos of his new puppies to help get media coverage, and also to sell his "fly cake!"

Thanks a lot, Glenn! I really love your stuff.

Best wishes,

Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

All times are GMT -4. The time now is 06:10 PM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2021, Jelsoft Enterprises Ltd.