SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old August 14, 2021, 08:24 AM
GordonJ's Avatar
GordonJ GordonJ is offline
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 2,989
Default Copy is IMPORTANT...for products which need copy to sell them.

You KNOW. You've been there. In the chair where copywriting is THE essential thing, BECAUSE, the offers needed to be sold.

Ever since Copywriting has become a Biz-Op, it is, of course, hyped and hawked as THE most important skill to have. But I again assert, there are more products, more easily sold, because copy isn't necessary.

So, sure...selling newsletters, make money courses, Internet Marketing and all of that stuff, good copy is needed.

As an Entrepreneur, I have ALWAYS encouraged folks starting out to find buyers first, and I still don't understand why anyone would START their business or money making ventures with a harder, more difficult route to go.

Do you know why? Is it because good copy tells them they can?


Originally Posted by Dien Rice View Post
Hi Gordon,

The book I was thinking about was "Direct Marketing Success: What Works and Why" by Freeman F. Gosden, Jr...

In that book, he talks about the "40-40-20 Rule"...

To summarize, this "rule" says the success or failure of your direct marketing is due to...

40% - The Audience (i.e. the list)

40% - Who you are, your product or service, the offer

20% - Creative, format, postal

Among Richard Benson's 31 Secrets of Successful Direct Mail are...

"23. Lists are the most important ingredient to the success of a promotional

"24. The offer is the second most important ingredient of direct mail."

However, Denny Hatch apparently estimates 40-40-20 is wrong, and that it's more...

"70% offer, 10% list, 20% creative for internet direct marketing..."

Then there's Axel Andersson's saying,

“If you want to dramatically increase your response, dramatically improve your offer.” – Axel Andersson

(Axel Andersson is a direct response marketer who's been cited often by Denny Hatch, and who provided 6 out of the 7 "Emotional Hot Buttons" Denny Hatch has written about...)

So - I think you're right!

Copy is overrated...

Yet is still important!

Best wishes,

Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

All times are GMT -4. The time now is 02:12 AM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2021, Jelsoft Enterprises Ltd.