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Some off-the-cuff thoughts
Quote:
My impression is that an "anchor" is quite a manly symbol... I really don't know your market. So my "off the cuff" thoughts (which could be wrong) would be... - Some men find the symbol quite manly, and like it for that reason. (What comes to my mind are the anchors on the forearms of Popeye!) - Possibly your customers have some connection to ocean-related activities, such as being in the navy, or perhaps they own a boat, or they enjoy scuba-diving, etc. The best thing to do, of course (as you said), is to ask them... After they buy, send a friendly email and ask them whey they bought it...! Best wishes, Dien
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