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I guess Ben Suarez was right.
This from 1998, and 7 Steps to Freedom II by Ben Suarez,
only 1 in 7 tested offers are winners, and you could go 13 before you hit the two. And like the venture capitalists vetted the cream, his offers were written and designed by professionals, and still, only 1 in 7 and I understand those numbers have held up the last 23 years too.
Which sort of matches businesses started and those closed and if one includes all the Network, MLM, and distributor types, it may be closer to 1 in 100.
My opinion, even reading PLANS for the big multi-million dollar investments is, sure, they (the investor) may like the product and the person...but as we see on the shark tank types, SELDOM is there a vetted marketing program, and the EGOS alone on that show, they think that is what they bring.
But at the lower level, like down here, where I'm talking I think it would be the only thing I would look at, or the FIRST THING, as well as the idea and person.
Some people, no matter how good his idea, is just NEVER going to make it happen.
So, before I invested, I want to know HOW WILL YOU BE SELLING YOUR _______
WHATEVER? To whom, where, when and how?
I've dealt with scores of inventors, and very few of them give any attention to the marketing, and when I did (or the team behind my decision), and told them we would PASS on it, they got offended, because they just knew they had the greatest thing that EVERYONE would want.
Now as a corollary, in the employment arena, companies like PSI and MHS and dozen of others offer testing and evaluations. Likewise, a small investor group which not only offers moolah, but TRAINING and EDUCATION to those applying might have an advantage.
Take those guys turned down on the Shark Tank, many lick their wounds, some get defensive and a few LEARN what they need to do to make their offer more attractive.
So, say a guy wants 5k to start his Blog, I'd have to know what the market is, and how HE is going to market. Of course, his topic has to be right and all that.
But what if he wants to start a forum? Do you think we have enough experience to guide him, or will we need another 21 years to figure it out?
What is missing from ALL the investors, and what I perceive is needed, although I could be dead wrong...there are those who will say, THEY need to have that first, before they ask for money (and they may not be wrong).
But like the person applying for a job which requires knowing MS Excel, and he doesn't...the employment agency, which may offer this to him, with payback after he gains employment, may be busier than the one which says SORRY, YOU DON'T QUALIFY.
I don't know, just spitballing this thing, but I think with some vetting, and of course a willingness to learn attitude on the other side, some pretty good ideas might come out of making a little bit of money available, even knowing most will probably be losing propositions.
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