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Old September 29, 2021, 10:06 PM
Dien Rice Dien Rice is online now
Onwards and upwards!
Join Date: Aug 2006
Posts: 2,938
Default Other restaurants are not (necessarily) your competition...

Originally Posted by Glenn View Post
Thanks Millard,

Working my way up from A young Whipper Snapper on the phone.

To Sister.

Then her Brother.

Then The Eldest Sister THE BOSS at a Catering Company.

I Eventually Was told.

"We Send out Free Cup Cakes to Get Bakeries to Sell our Baked goods. And to Refer Us Catering Business."

We don't Spend Money on Advertising.

Long Story Short.

Claude Hopkins strikes again.

The Father of Advertising Kinda Sorta Invented SAMPLING.

Hi Glenn,

You've reminded me...

When I was helping my friend who owned a restaurant, he was often getting offers from others who wanted him to sell their (often baked) goods in his restaurant...

He'd try some out, I think... To see if his customers liked them...

The (perhaps surprising) point is, other restaurants are not necessarily your competition... They can be your partners, too...

One other thing is, my friend essentially sold no desserts!

(In his culture, they didn't usually eat dessert after a meal...)

I strongly recommended that he add desserts to the menu! It would mean he would make a few extra bucks on top of every meal...

Even if it was just a bowl of ice cream... His only extra work would be scooping out the ice cream!

But... he never did so... (Easy money left on the table!)

Best wishes,

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