Instant sales vs Instant Buyers.

[Dien Rice]

Originally Posted by GordonJ

From a discussion at Warrior Forum; I've been thinking about what I would have wanted when I was a younger salesman.

For most of my life, I thought I wanted INSTANT SALES.

Today, NO. I want INSTANT BUYERS.

See, selling is a process, buying is a decision, I want the prospect who has already decided and doesn't require any salesmanship on my part.

Hi Gordon,

Instant buyers are fantastic!

Of course, that happens all the time with "chatteling"... People know the product and already want it, the only issue (if there is one) is the price...

I think often the issue is "trust"...

You can go out on the street and try to hand out $10 bills... and many won't take them, because they'll think there must be a "catch"...

It's a trust issue...

But the less you have to "sell" to make a sale, the easier life is...

The "warmer" your audience, though, the easier it is, as you've already built a certain level of trust with a "warm" audience, as opposed to a "cold" one (who has no idea who you are)...

Best wishes,

Dien