Instant sales vs Instant Buyers.

[Dien Rice]

Originally Posted by GordonJ

From a discussion at Warrior Forum; I've been thinking about what I would have wanted when I was a younger salesman.

For most of my life, I thought I wanted INSTANT SALES.

Today, NO. I want INSTANT BUYERS.

See, selling is a process, buying is a decision, I want the prospect who has already decided and doesn't require any salesmanship on my part.

Hi Gordon,

Instant buyers are fantastic!

Of course, that happens all the time with "chatteling"... People know the product and already want it, the only issue (if there is one) is the price...

I think often the issue is "trust"...

You can go out on the street and try to hand out $10 bills... and many won't take them, because they'll think there must be a "catch"...

It's a trust issue...

But the less you have to "sell" to make a sale, the easier life is...

The "warmer" your audience, though, the easier it is, as you've already built a certain level of trust with a "warm" audience, as opposed to a "cold" one (who has no idea who you are)...

Best wishes,

Dien

[MikePT]

There is this narrow notion on direct response world that I can't only accept:

"Find what people want and give them"

But as I see it, some people don't know what they want, or as Steve Jobs said:

"Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd ask customers what they wanted, they would've told me a faster horse." People don't know what they want until you show it to them."


And I agree with Steve Jobs.

The great late Designer Massimo Vignelli said: "Designers look at the front window when driving, while Marketers look at the back mirror when driving".

The Adman George Lois launched iconic brands with big ideas, like Tommy Hilfiger ( http://www.georgelois.com/phone/tommy-hilfiger.html ).

I am not defending or attacking Branding, but for me I use the 2 approaches: wants & needs.

And of course if I had to choose Direct Response advertising or Branding advertising I would invest my pennies on Direct Response.

The only safe road, in my opinion, is this magic word: TEST.

And for me common sense and intuition is serving me well.

So, all of this to say that myself - on my view - wanting only instant buyers (wants) and not selling (needs)... I have doubts.

But great insight Gordon.

MikePT

[trevord92]

I sell quite a lot of stuff (as Gordon would call it) on Amazon and eBay - basically instant buyers for my products.

Those two sites - plus Walmart in the US - are where the hungry crowd is.

[IsabellaMiller71]

You can always look for different sources like FB Marketplace or Craigslist if it's possible. This way you pay less for selling more items. Instant buyers in bigger numbers is more important. The best thing is to have both, but we can't everything, right?


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