SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #3  
Old October 20, 2021, 10:32 AM
GordonJ's Avatar
GordonJ GordonJ is offline
Administrator
 
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,027
Default It is. And it isn't.

Quote:
Originally Posted by MikePT View Post
That is the billion dollar question.

Understanding markets desires it puts the selling process on setroids.

MikePT

First off, framing. When I have taught copywriting or Remote Influence, the emphasis is on TARGET, a single person. I believe it is a mistake to have group think, or markets or niches.

The reason for me is a TARGET is probably easier to penetrate their bubble of preoccupation, where as a group may have some general wants/needs (passive) but a person has a desire (active/emotional).

It is one reason why computer generated letters of yesteryear showed a dramatic rise in response when PERSONALIZED.

There was a time when, Dear Friend, or other general salutation was the norm.

Then, I got the Dear Gordon personalized letter.

But if I ever got a personal letter from a friend, which knew more about me, then my attention and interest was aroused.

So, maybe I sell a Rolex watch to a guy who wants esteem, or prestige and the problem is it might not be the right appeal for any given guy, although in general, if you have a lot of Rolex watches to sell, it could work.

And this also is why a 3, 4 or 5% return on a cold list in the old days of mail order could make one wealthy, it can be improved on with today's data mining and knowledge of certain demographic specific trigger words.

Probably Gary Halbert was the best at this because he did a very deep dive into understanding everything about his product and the niches within the market. It takes work to uncover semantically significant triggers, work which most marketers are unwilling to do.

Gordon
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 08:04 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2021, Jelsoft Enterprises Ltd.