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Exploiting your customers or helping them?
Thanks Millard for sharing that!
There are a lot of marketers out there (some big names you would know, too), who think of their customers as people to exploit... Rather than people to genuinely help... There's an old documentary, "Salesman", from 1969... where they follow around door-to-door Bible salesmen... I remember in one part, the salesmen refer to their customers as "mooches"... Even though they were selling Bibles, they clearly did not "love" their customers! I just noticed, the whole "Salesman" documentary is available online here... https://www.youtube.com/watch?v=z6SHxVj3D6U Best wishes, Dien P.S. Of course, there are conscientious marketers / salespeople out there (and on here) too, who really do genuinely care about the welfare of their customers... Which is the best way to do it!
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