SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old April 4, 2022, 03:19 AM
Dien Rice Dien Rice is offline
Onwards and upwards!
Join Date: Aug 2006
Posts: 3,076
Default Joe Sugarman's tongue-in-cheek sex appeal ad...

Hi Glenn,

Thanks for sharing!

While I feel fortunate that I met and interacted with marketing luminaries like John Carlton, Harvey Brody, and the late Gary Halbert... I regret that I never did get to meet Joe Sugarman...

Thanks for sharing his "hidden psychology!"

Joe Sugarman in his book "Advertising Secrets of the Written Word" does mention one ad where he used "sex appeal" to sell an item... in a very tongue-in-cheek way... And it was successful...

This is the ad... "Gold Space Chains"

You can see it full-sized here (and read the text)...

One thing I love about Joe Sugarman's ads is that they were often full of humor!

Thanks Glenn!

Best wishes,


Originally Posted by Glenn View Post
Thanks Gordon/Dien,

Joe and I spoke a few times.

And I got some of his BatMan Credit Cards.

The Newspaper Reporter LEFT Out The IMPORTANT Part of What Joe Did.

The Invisible Psychology.

What Makes People TRUST You and Give You Money.

I have Used Joe's PSYCHO IDEAS to Make Clients Moolah when They Had Given Up.


JOE joined a tiny Fraternity in College.

Grew it's membership So Big, So Fast They had no more room.
All without Spending a Dime.

Joe Visited the #1 Dancers at The Men's Clubs surrounding The University. Asked them to ATTEND His Fraternity RUSH Parties in order to

MARKET THEMSELVES to The College Guys.

Joe Said, "Please Dress Like Men."


"Don't show any skin at all.

The Ladies FELL IN LOVE with this strategy for Attracting New Student Customers - Using Joe's Idea of Wearing Men's White long sleeve Shirt, Tie And a Skirt.

The Girls Attracted SO MANY New Fraternity Members
other Frats COMPLAINED.

(This Idea Helped me Grow Sales at an Art Gallery)

The female Owner Changed the Subject of her 8 foot by 6 foot paintings Too.

She Painted Layer after Layer of SEXY Addiction Scenes.

Bikini Girl bending over a Poker Table Serving Whiskey and Cigars with a Horse Race Track in the BackGround.

Jerri Sold Painting after Painting at 2X the Price.

And had enough moolah to Get Married.

Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

All times are GMT -4. The time now is 10:44 PM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2022, Jelsoft Enterprises Ltd.