Eric, it took the genius of Harvey Brody to point how much slop and mess I had back then too, albeit, I thought I was doing OK. I think we all have to go through some sort of an awakening or at least a ridding ourselves of the pumpkins on our heads.
I say go ahead and start your hotsheet, without a headline, and let the message you want to send, deliver your headline (PI) to you.
A few notes, take em or leave em, for your journey:
Romance/Love/Companionship with SEX, and then SEX by itself, depending on your target market. My "magickal" take on romance has always been, what you are seeking, is seeking you...BE THE PERSON you want your ideal to find, then get out of your own way.
I think some thinking along those lines would find an audience, and couple with a heart quartz or a romancing the stone type thing would do well.
Protection is a big market, I can feel the thousands of curses tossed in my direction over the years, dripping like hot candle wax off my backside. Ouch.
But for what it is worth, GET ONE done. Do a one page Hotsheet, then do a four page WHITE PAPER on the subject, then add some graphics, put it into a nice looking file, and you have a great little report...use as a Front End to get names on a list, or sell as an Automatic Product Vending thing. Go through this process:
HOTSHEET----WHITE PAPER---ILLUSTRATED SHORT REPORT and then you will have created a template you can use for all the things you want to write on...and good luck to you, keep solving all things in the direction of your goal and let the magick take you to new heights.
Originally Posted by EricC
When I first read what you were writing about Slop and Mess I knew you were pointing out something I needed to figure out. Somehow I have always had an aversion to Slop and Mess I just had not gotten a clear idea yet of what it was I was avoiding. Now I even have a name for it! Thanks!
For example, as much as I love the idea of making talismans, doing tarot readings, or casting spells for clients I know I am not going to market those services because of Slop and Mess. So they will remain things I can do for a few people now and then.
I can also at this point say I have wallowed in the Slop and Mess of most of the business activities & distractions you point out. My path in life from a business perspective is a case study in what not to do.
Feels like I am growing and learning running this obstacle course so there is that. Being a young kid in my 50s I've probably got a few decades left to enjoy a low Slop and Mess info empire. So time to see how much learning and growing there has been so far.
Now what ACTION have I taken?
What you found on Etsy and Ebay (S. Rob's magick cards in particular) made me face the fact that people buy what I have been fascinated with for decades. Searching further just confirmed what you were showing us.
Not just a few people are buying either. Many of these listings are selling hundreds of copies or more of what appear to be hotsheets and short booklets.
So with all that staring me in the face, I challenged myself to come up with a magickal hotsheet. I committed to start writing today after my morning meditation. The hotsheet is being created for those wanting to make changes in their life using magick.
Turns out there are at least four broad areas people want to see results with magick so really at least four hotsheets. Money/business/career, Love/Sex/Romance, Curse Removal/Protection, and Stress Relief/Relaxation look to be big areas of interest.
While I don't know quite what to use for a headline I was able to come up with a simple magick how-to for specific goals. Goes pretty fast with some focus!
Basically it is a step by step process for combining affirmations and visualizations fueled by emotions with a simple card (yet to be designed) should make it easy to do the magick working. In creating the outline I am already seeing the material expanding into natural magick suggestions and other additions.
So thanks again for all you share. Some of us are turtle slow but pathologically stubborn.
P.S. I finally figured out why my past efforts resemble the antics of a squirrel smoking crack. Divided Will. Focusing my capacity to act in one single direction has changed everything.