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Why do so few small biz owners know these things?
Hi Glenn,
Thanks for the great ad tip...! I like your friend Randal's approach! And what you said... "99% of biz owners in any Industry only do ONE THING to make moolah. Which makes it easy to list other proven ideas." My experience bears that out... I think anyone who comes to this forum regularly probably knows more marketing ideas than the average small business owner... I often need to remind myself of this (because I tend to forget)... Whenever I interact with small business owners... that's when I remember (because I tell them things which I know work, which they've never heard of, or never thought to do)... Why don't they know these things? I'd say it's because so many small business owners are so busy keeping the "ball rolling" in their business - that they don't have time to be up-to-date on all the marketing stuff... For example, I once helped a restaurant owner get a lot more customers. He was so busy keeping the restaurant going, that he didn't have time to find out for himself many of the marketing techniques I used... (And some of them used skills I had honed for many years - such as skills to write media releases, and also copywriting skills...) Best wishes, Dien Quote:
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