You _don't_ make your money when you "sell"...

[Dien Rice]

The saying is...

"You make your money when you buy"...

That's definitely true of buying and selling used stuff... "chatteling"...

If you buy right, it means you buy something that...

- there is a demand for...
- you've paid a good price for - significantly lower than what people will pay to buy it from you...

Those two things mean that what you bought will be easy to sell...

(The third important thing is that you will be able to "reach" potential buyers easily... This part is often left unsaid, as it is often taken for granted...)

The same is true in business...

You don't "make your money" when you sell your products...

You make your money when you choose which business to be in!

You want to be in a business for which...

- there is a demand for the products or services...
- where you can "buy" the products or services a "price" significantly lower than people will pay you for them...
- you can reach potential buyers easily...

This is the foundation of good business!

This is one reason why I love "chatteling" (which of course I learned from Gordon Alexander)... It truly is the foundation of business, when you understand it... Even though it may not "feel" like it!

Just a few thoughts to share with you...

Best wishes,

Dien