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Transactional vs Relationships... it's how the world works...
Hi Gordon,
I like your (very important) discussion about TRANSACTIONAL VS RELATIONSHIPS in business and marketing... I think, for any product, there is going to be a relationship element, but of course it will differ depending on how it's done! A person may never speak with a salesperson from Apple (for example), but they still may feel like they have a "relationship" with Apple if they love the products... Even if they never communicate with you directly, anyone who buys any info-product written by Gordon Alexander will start to feel like they have a "relationship" with you... Through your writings... I think "relationships" in this way are very important! The world goes round on relationships... It's a powerful force... Even if it is done in this kind of weird way... Best wishes, Dien Quote:
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