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I'm taking your advice on Bob Marley's success secret!
Hi Glenn,
Thanks for sharing Bob Marley's secret to success! I'm taking your advice, and... I'm growing my dreadlocks as we speak! (Just kidding about the dreadlocks!) No, of course... the power of three... Another way people use the power of three... They have three offers... You would know about this, sometimes called "decoy pricing"... The Economist magazine made this offer... Three possible options a subscriber could choose... 1. Economist.com subscription - online-only subscription to all articles, price is $59 per year. 2. Economist magazine print-only subscription - get the printed issue of the Economist, price is $125 per year. 3. Economist print and web site subscription - get the printed magazine, and access to the website, price is $125 per year. Yes, option 3 is the same price as option 2 - but you get more! The result is to direct more buyers to option 3 over option 1, because by adding option 2, option 3 looks like an incredible bargain! Without option 2, a greater percentage of people would choose option 1 over option 3! Pricing Experiments You Might Not Know, But Can Learn From https://cxl.com/blog/pricing-experim...an-learn-from/ Best wishes, Dien Quote:
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