Images That Sell - Any Tips?

[unpinkpanther]

Hey Dien

First, thanks for sharing these insights

Your post brings to mind a personal discovery I've recently made: about the link between the FORMAT of content consumed and personal productivity

(Part of which explains why I'm back here on SOWPub)

Just as you would expect the colourful ad to pull more, many people today may argue that information presented in a video format should make the concepts easier to apply

Well, my experience has been completely opposite!

I find that video content - and even audio content - mentally lulls me to sleep. Almost triggering the feeling along the lines of "you've watched the video on it, so you've already DONE it"

And that's why for some weeks now, I've gone off all educational information presented in a video format, and I'm now sticking to information presented as text.

And I've noticed a SPIKE in my personal productivity!

Just thought I'd share

Thanks again, Dien

Originally Posted by Dien Rice

Hi Mike,

I also wanted to share this surprising comment from Joseph Sugarman!

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Vague Descriptions Promote Work

When Hemingway described beautiful women in his books, he was never very specific. He used general terms and let his readers picture them in their imagination.

And so it is with copywriting. If you make your copy too obvious, the reader feels either patronized or bored. Make the reader think to come to a conclusion, and you create a very stimulating mental effect...

Best wishes,

Dien