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Re: Creating Books Vs. Special Reports
Personally, a book holds more value (even if I don't actually read it)
Positioning is everything. A "free" book just for the price of shipping and handling is still an option. A paid-for book works - just skimmed the "look inside" of a £25 book on Amazon that had free links to both audios and videos that near enough covered the book's contents. So even though I didn't buy, I'm on their email list. Audios turned into podcasts. The options go on and on. Which I suppose is a long-winded way of saying go with what your gut tells you to do. Or even (time permitting) do more than one of the things you're considering!
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