Creating Books Vs. Special Reports

[Dien Rice]

Hi Millard,

I don't know if you have an email list... If you don't, the first thing I would do is start an email list...

Why? It makes it much easier to sell what you want!

You would want to gather people interested in performing magic as a paying career...

How can you start an email list?

If you already have materials, there are multiple ways...

One way is to sell books cheaply on Amazon... Tell them in the book that you'll give them extra material for free if they sign up on your website...

A lot of people are also growing their email lists on Twitter, Instagram, and TikTok... You use the same method. Offer free goodies if they sign up...

That's what I would focus on... An email list is money in the bank, if you use it well...

Best wishes,

Dien

Originally Posted by Millard Grubb

Over the years I have created many audio files concerning my performing career as well as my experience in consulting with clients.

I took one of those big audio files and created a special report called, "A Lifetime of Performing". This report is over 60 pages. It could easily be converted into an ebook.

My question is whether this special report is more valuable as a "special" ebook or a report.

Is there a difference in perception between the two?

Of course, the way the material is positioned makes a difference, I suppose.

The reason I am asking is because I have all these audio files just sitting around, and I intend to sell them or license them to get the value out of them.

Any thoughts?

Cheers,

Millard