Dwayne Johnson* Hit Himself in The Face w/a 50 Lb CHAIN

[Dien Rice]

Hi Glenn,

What I like about this story is it shows the importance of TESTING...!

You could have gold... or glop... But you won't know without testing it, which is which...

Thanks Glenn! Great lesson!

Best wishes,

Dien

Originally Posted by Glenn

Thanks Dien/Gordon,

Thanks to Tightwad Movie Studio Execs…

The Budget for the Movie “Young Frankenstein” was only 2.8 Million.

So the Writer, Producer, Directors, Mel Brooks And Gene Wilder TOOK A SHORTCUT.

They Turned The Daily Screening of Each
Scene in the Movie into a TEST FOR WOMEN VIEWERS.

***Instead of Doing Costly FOCUS GROUP Movie Screenings.

***Instead of Doing Limited Movie Screenings in a small Group of Theaters.

***Instead of Watching Each Scene In The Dailies With Just Mel & Gene Watching.

And Because Mel Knew That WOMEN Are the Key to Movie Success or Failure.

Mel & Gene Disguised Themselves. Sat in an Audience of Women Secretaries, Staffers, Waitresses.

Watched ONE SCENE at a time.

WHILE THE MOVIE WAS BEING SHOT.

And changed the Script when the Women DID NOT LAUGH.

Result?

The Movie Grossed over 80 Million at a Cost of 2.8 Million.

And, I Just Checked.

FIFTY YEARS LATER - “Young Frankenstein” Is Rated at 94% by Todays Audiences.

Google these Words to Watch The Short Trailer. Voiced by Mel Brooks HIMSELF to Save Moolah.

“Young Frankenstein Movie Trailer”

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How Can YOU Use This *Free-Testing* Idea?

An Example:

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*******************
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Thanks,
Glenn