Originally Posted by Pete Egeler
I really doubt that Jim Straw has "forgotten" anything about how advertising works. He's been doing this far longer than you and I put together, and I've got 30+ years in it!
In the "real" world, the number is more like 7 times to get the sale if you're talking print advertising.
Which is why I believe in and sell promotional advertising. When a client drinks from my customers auto mug, and refers to his calendar every workday, he won't be likely to forget my client.