What some people forget in Advertising - SOWPub Small Business Forums

#15

September 8, 2006, 05:03 PM

Chuck Huckaby

Posts: n/a

Re: What some people forget in Advertising

One thing about it Joe, if someone is building a marketing plan and they base their expected returns on 20 exposures instead of 1, 3, 7, etc. they won't be disappointed if it takes less than 20 to make a sale.

We usually underestimate on the optimistic side and just HOPE things work out.

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