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| SOWPub Business Forum Seeds of Wisdom Forum |
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#1
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You trying to sell a car? Then DO IT!
What's with all the Go-GO Strip Club crap? If you've got a SERIOUS car, then SERIOUS people will want to know about it. It won't take topless dancers to sell it. MPO.. You ain't sellin' Jack.. You're trying to sell your Ebay auction! Pete |
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#2
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Glenn is selling the sizzle – not the steak.
Sure the car will sale without the hype but people want to be entertained. They are not really looking to buy just basic transportation. They buy the feelings they imagine in their heads when considering your offer. If you paint a picture in their minds of how owning and driving this car can make them feel you can get a higher price for it. My wife and I just sold our 1976 Jaguar on its looks alone. Only took one day to do it and we had people bidding against each other for it. And we told everyone how many repairs the car needs and how we bought a family Station Wagon because we needed reliable transportation and more cargo space for delivering the Gift Baskets we make for Realtors and Car Dealers and for hauling our Photography gear and props around. But we also told them how heads would turn whenever we drove the car and how people would always approach us to talk about it and how it would attract the attention of the opposite sex. We got more for it than we were asking! What’s wrong with Glenn promoting his ebay business? Cheers, Steve Shulenski http://www.PetPhotoBiz.com |
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#3
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Steve,
I fully understand what you are saying.. BUT, and this is just from my view point.. If you had that much money tied up in a car, and you wanted to sell it, would you go through all these hoops, jumps and water hazards? Kinda doubt that you, or anyone else would. Having been involved in the purchase and sale of very high priced cars for several months now, I've yet to see anyone have to go to this extent to sell a car that's worth anything. So.. my point is, Steve.. is this really someone seeking advise on how to use skin to sell a car, or a cleaver way to promote a book being sold on Ebay? Pete |
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#4
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The only way to know for sure is to contact the guy and then get the details if he is serious. If he is legit, your buyers list could be gold for you.
Take your several months experience being involved with buying and selling of high priced vehicles and get in touch with your exotic buyers list and see if any are interested in the vehicle offered buy the thread starter. Worst thing that can come from it is that you find out the guy is full of it. If that is the case, hang up the tele and move on. Jason |
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#5
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Hi Jason,
Thanks. Glenn has been a contributor to this forum for YEARS now... I don't know WHY Pete's response was kept because it was CLEARLY a SLAM against Glenn for NO REASON AT ALL! In Fact, Pete seems to like SLAMMING OTHER PEOPLE for doing things that Pete, himself, has done. Go Figure... Hopefully Dien will get the OLD posts back up so that You can do a search for Glenn's posts over the years... Glenn isn't only just entertaining, but Quite Helpful, as well. Christopher |
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#6
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This May ring a Few Bells and Whistles
![]() http://www.glennosborn.com/ http://www.woozinator.com/ Always... Fun and interesting Stuff. ![]() Creative ideas to "Twist" into your own Marketing Niche! Definitely... Good Food for Thought... Phil |
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#7
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I have to agree here with Christopher... Glenn has been posting here for years, and I've personally found a lot of value in many of his posts... Quote:
Actually, when you think about it, Pete's reply is useful... The reason why is because, if Pete thinks this way, then it means that SOME other people seeing the auction would think that way too... That's useful information to take into consideration. Another reason is perhaps the approach Glenn has taken will turn some people "off" (like it has Pete) - and that's important to take into consideration too... (The question is whether it will "turn off" serious potential buyers...) I just wanted to point out - even criticism can be useful... - Dien |
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#8
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Dear Dien,
Thanks. There have been some good ideas from forum members. We sell houses with the same - "Hidden Benefit - Reason Why" strategy as our Aston Martin ad. "Must Sell House - Need More Grass for Daughters Horse" "Must Sell Yacht - My Husband Bought 2nd Yacht" "Must Sell Home - 2 Mortgages are Killing Me" (These kinds of ads BEAT all the other realtor ads. We often get more than 50 leads from one Classified ad. In a local paper.) THE TRUTH is rarely used in an ad. It's STARTLING. Unusual circumstances - created an ODD opportunity to create this ad. Thought some of your readers might enjoy it. Glenn =========================== Quote:
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#9
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Dear Steve,
Thanks. I really admire your house sign biz. And the headline you used to get dozens and dozens of Dog Photo leads. Without paying a dime. What part of Australia did you move to? Ted Nickolas talks about the "Hidden Benefit." He taught us to ignore the surface stuff. DIG for the emotion that drives the prospect. For the Aston Martin - we were thinking of James Bond and the Bond Girls. Q and his gadgets. If girls in bikini's created a billion dollar empire around the goofy Bond movies. We should be able to sell 5 or 10 Aston Martins. HECK. Why would you SPEND 250,000 on a car? It would take 24 hr security to protect it. As soon as it leaves the lot it's a hunk of rusting metal. So we have to figure out the Hidden Emotional benefit of owning it. Guys want to Show off to other guys. Men want to show off to women. Males want to attract females and brag and show off to other males. That's the Sizzle. I expect we'll have to tweak the basic concept. It should work fine to attract affluent car fanatics to the sales website, tho. It's good to get YES and NO opinions. The faster we make mistakes the quicker we get to the money. That's the rule for entrepreneurs. Glenn ================================== Quote:
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#10
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Quote:
Hi Glenn, I moved to the Coral Coast area of Australia’s Southern most tip of the Great Barrier Reef in Queensland. It’s about a five hour drive north of Brisbane along the east coast. I helped Guide Dogs for the blind here raise money to train more Seeing Eye Guide Dogs with my pet photography but I don't photograph pets in volume anymore like I use to because of discovering a better way to skin a cat! Remember when ebay banned your “Naked Photographer” headline? I’ve been the only male at several “Hen’s Night Out Portrait Parties” lately but the wife doesn’t want to let me do those anymore. Mostly because we can make more in less time with less stress by staying home and doing a single one hour photo shoot. There is a woman who calls herself Shuttermom who is selling a Portrait Party Operations Manual on her website for $995 and people are excited because some have made $1,000 doing a portrait party. No thank you. My wife and I have developed a better way to capture good looks on film and earn more money with less work. But that doesn’t stop us from looking for even better ways. We decided to combine our talents together and we came up with "Antique Style Glamour Photography” (Check out our ebay store). Below is our most recent failure. This ad came out a week ago in a local coupon book. It cost us $369 and it was delivered to over 24,000 homes in our area. So far we have only gotten 3 bookings from it and I think it’s only attracting the freebie seekers. One buyer out of the 3 will more than pay for the ad but so far I consider this ad to be a complete waste of our time and dollars. But it pays to keep on testing. Today using my Marketing System for Pet Photography tweaked up a bit and applied to our Antique Style Glamour Portraits I was able to book 7 sessions in less than 2 hours. Way more effective than the $369 ad and it didn’t cost us a dime in advertising. Most of the other offers in the booklet our ad is in only offer a 5 – 10% off discount on purchases so we thought this ad would work well but so far it’s not working for us. Thank God for my no cost lead generator. That one single marketing tactic is responsible for 80% of our results! The rest of our business comes from referrals. Less than 1% comes from all the print media ads we have used combined. My wife and I are spoiled now because instead of travelling to set up our equipment at different locations each day and handling a bunch of yapping mutts for 8 – 12 hours a day we get to stay home and do 2 or 3 one hour Antique Style Photo Shoots in the comfort of our own living room. Not only is it more relaxed, fun and easier to shoot photos this way but it’s also more profitable than doing pets. I still brag in my ebay pet photo auction about how I made a little over $5200 on a weekend pet photography shoot but that was shooting non stop from 9am – 10 pm for two days. High profits but also high stress. Now my wife and I have discovered a better, more glamorous way. I’m still searching for a lower cost more effective way to flood a photo studio with clients and for over a year have been offering a $5,000 Cash Reward to anyone who can show us how but so far nothing else comes close to my Automatic Photo Lead System! If anyone on SOW has any ideas of how to make a print ad for photography work I’d appreciate hearing from you. There may be a $5,000 reward in it for you. Cheers, Steve Shulenski http://stores.ebay.com/MoneyMakingPhotography ![]() |
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