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Old October 21, 2006, 02:39 AM
Ankesh's Avatar
Ankesh Ankesh is offline
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Join Date: Sep 2006
Location: Mumbai, India
Posts: 692
Default Re: Rich Jerk gone Crazy???

Rich Jerk isn't using the AIDA formula. He doesn't even talk about the product he is promoting. No building of Interest or Desire. He even derides the product.

All he is doing is going for the shock value. And its working for him too - after every email he sends, loads of people start discussing it on other forums - and drive traffic to his website!

Not many people would be comfortable doing what he is doing. Not many people think its the best way of marketing (I think its very inefficient).

But his technique works with speed. It gets more people inside his "funnel" than anyone else can. I don't think he gets the best conversion rates, but I haven't seen his numbers.
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