Sales people owe a lot to Ivan Petrovich Pavlov, the Russian scientist....

This also caught my fancy, and just the POSSIBILITY of using this in some way is exciting in and of itself.

> Let's say you have a business meeting over a
> meal. You can bring up important points at
> the positive times in the meal, while you
> are both eating delicious food. Then the
> other person will associate what you are
> saying with their good feelings from eating
> the food.

> Now, if it's done effectively, when they
> think about those points you brought up
> later, they will subconsciously remember the
> pleasure they had of eating that great food
> at the time you brought up that point. They
> will have good feelings about it. The source
> is all at the subconscious level.

> Why does this work? It's because your memory
> works by ASSOCIATION. Each memory is linked
> to other memories. If you have two memories
> associated with each other, remembering one
> thing will often cause you to recall the
> other thing.

> That's how anchoring really works!

I kinda got a mental-woody when I sat back and really thought about this... in a pretty big way!

Paul

PS - "someone please make a constructive posting in my thread below, please"


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